Integrated Media Planning Lead

Purpose of the job

To lead the development and execution of data-driven, integrated media strategies that maximise brand impact, drive consumer engagement, and deliver measurable business results across all media channels.

Key responsibilities

• Media strategy development and execution: Develop and implement integrated media strategies aligned with brand objectives, target audiences, and campaign goals.
• Lead media planning across digital, TV, social, radio, and OOH channels.
• Use consumer insights, market data, and performance analytics to guide media strategy and channel allocation.
• Align media plans with broader brand campaigns, product launches, and promotional activities.
• Budget management and optimisation: Develop and manage media budgets, optimise spend based on performance data, negotiate cost-effective rates and placements, and report on media performance.
• Collaboration: Work with marketing, creative, and product teams; manage media agency relationships; align creative content with channel requirements; and communicate strategies and performance to stakeholders.
• Consumer and market insights: Use consumer research, audience segmentation, competitive analysis, and emerging-channel evaluation to improve media effectiveness.
• Performance measurement and continuous improvement: Manage global fundamentals and progress tracking, implement global tools locally, monitor campaign KPIs, conduct post-campaign analysis, perform A/B testing, and stay current with media trends and technologies.

Education and experience

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field; an advanced degree is advantageous.
• 5+ years of experience in media planning, preferably in a consumer-focused brand or media agency environment.
• Strong expertise in multi-channel media planning across digital, social, TV, and radio.
• Analytical skills and proficiency with media analytics tools such as Google Analytics, Nielsen, or Comscore.
• Excellent project management, communication, and negotiation skills.
• Budget management experience and an understanding of cost-effectiveness and ROI in media planning.