Integrated Digital Manager

Job Purpose

Drive the execution and adoption of Digital Transformation initiatives across Integrated Commercial Operations (ICO) by translating business priorities into practical digital solutions, integrated platforms, data capabilities and improved ways of working.

The role manages assigned digital products and initiatives across SP, POSM, Assets, W&T and Field Execution, connecting Commercial teams with D&T, D&A and technology partners to ensure effective development, deployment, adoption and continuous improvement.

Working under the Digital Transformation & Commercial Ecosystem Strategy defined by the Senior Digital Transformation Manager, the role also integrates internal digital capabilities with external ecosystem partners—including POS providers, digital platforms, fintech/payment, mobility and emerging technology partners—to develop scalable use cases that improve productivity, outlet/consumer engagement and commercial performance.

Key Challenges

• Translating business needs into simple and scalable digital solutions.
• Building an integrated digital ecosystem by connecting internal platforms, data and external partners.
• Driving digital adoption by embedding digital tools into daily Commercial ways of working.
• Managing end-to-end digital delivery across Business, D&T, D&A and external partners.
• Connecting data and operations to improve visibility and business decisions.
• Delivering measurable productivity, efficiency and commercial impact from digital investments.

Accountability

• Translate Digital Transformation & Commercial Ecosystem Strategy into execution plans for assigned Commercial priorities.
• Manage end-to-end delivery of digital products and solutions across SP, POSM, Assets, W&T and Field Execution.
• Act as Business Product Owner for assigned platforms, including requirements, backlog, UAT, deployment and continuous improvement.
• Integrate internal platforms, data and external digital ecosystems to develop Commercial use cases across POS, payment/fintech, mobility, consumer/outlet engagement and emerging technologies.
• Drive digital adoption and change management through deployment, training, communication and usage tracking.
• Develop data, dashboard, AI and automation capabilities with D&A and partners to improve visibility, productivity and decision-making.
• Manage assigned digital partners, vendors, budget and governance, including SLA, timeline, cost and performance.

Business Contacts

Internal contacts include Sales, Trade, RTC, D&T, D&A, Finance, Procurement, Legal, HR, CA, P&CI and Media/Brands. External contacts include strategic partners, digital platforms, technology vendors, agencies, and data and AI solution providers.

Qualifications and Experience

• Bachelor’s degree in Business Administration, Economics, IT, Data Analytics, Engineering, Marketing or a related discipline.
• Minimum 5 years of relevant experience in Digital Transformation, Commercial Operations, Digital Product Management, Analytics, Technology or Digital Partnerships, preferably in FMCG or Beverage.
• Experience managing digital products/projects and cross-functional initiatives.
• Understanding of Commercial Operations, Sales Execution and Trade Marketing.
• Experience working with external digital platforms, technology vendors or ecosystem partners is an advantage.
• Strong project management, analytical and stakeholder management skills.
• Ability to translate business needs into integrated digital solutions.
• Strong ownership and execution mindset.
• Strong proficiency in spoken and written English.

Functional Competencies

• Digital Product & Project Management
• Digital Ecosystem Integration & Partnership Execution
• Business Process Digitalization
• Data Analytics & BI
• Digital Adoption & Change Management
• AI & Automation
• Vendor & Budget Management

Solid business acumen and the ability to connect Business, Process, Data, Technology and the External Ecosystem are required.