Flagship Generalist, Originals Department (Full Time) - adidas LDN Flagship Store, Oxford St, London

To maintain a highly impactive, brand-oriented consumer experience within the adidas LDN Flagship store. The role supports the end-to-end service experience across designated consumer touchpoints and helps deliver a one-of-a-kind experience for Flagship and Creators Club consumers.

The Flagship Generalist is the first contact for consumers within the designated touchpoint and uses product, feature, benefit, competitor, and marketplace knowledge to drive brand engagement, consumer centricity, and Flagship KPIs.

Key Responsibilities

• Exhibit consumer service behaviours and consistently demonstrate adidas Brand Attitude and Values.
• Foster consumer loyalty through high-quality interactions at every stage within the designated consumer touchpoint.
• Provide a great brand experience to consumers entering the London Flagship store, with the goal of increasing consumer satisfaction, brand engagement, and conversion.
• Support a designated consumer touchpoint, such as the Football department, Running department, Concierge Desk or team, third-party services, Test & Create Zone, lounge areas, Digital Takeover, or Maker Lab.
• Assist with the seamless execution of in-store activations and events in collaboration with Specialists, Experts, SCEM, marketing, visual merchandising, and retail operations teams.
• Collaborate with Specialists, Experts, and the Senior Consumer Experience Manager to ensure a unique Flagship experience.
• Complete applicable training programs and comply with operational procedures.
• Provide feedback on consumer trading patterns to help drive store KPIs.
• Drive a service culture by ensuring activities are centered on the consumer.
• Suggest improvements to operations and processes within the area of expertise.
• Collaborate with the Flagship Team to actively reduce loss.
• Take ownership of relevant consumer engagement KPIs and personal performance.
• Communicate a desire to learn and use opportunities to drive development and increase performance.
• Deliver personalized and relevant consumer service at the designated touchpoint.
• Support a positive working culture throughout the store.

Key Relationships

Consumers, peers, Store Director, and Consumer Experience Team.

Knowledge, Skills and Experience

• Minimum one year of experience working in a sports or fashion consumer- and commercial-focused retail environment or area of specialization.
• Experience managing a high-level retail image and delivering an in-store consumer experience.

adidas Culture

adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company is committed to diversity, equity, and inclusion and aims to build a culture where employees and consumers feel a sense of belonging.