We're looking for a strategic and consumer-obsessed Account Marketing Expert who can shape and execute integrated marketing strategies across the City Specialty portfolio, including Snipes, Shoe Palace, DTLR, and WSS.
What You Will Work On
- Develop and lead seasonal and annual marketing strategies aligned to Nike and retailer priorities.
- Create and execute omnichannel marketing plans across retail, digital, social, communications, sports marketing, and cultural platforms.
- Develop deep relationships with City Specialty retailer marketing teams.
- Lead cross-functional integration across Brand, Merchandising, and Sales teams from sell-in to sell-through.
- Collaborate with City and Regional marketing teams to increase connections with consumers.
- Identify emerging sport, culture, consumer, and marketplace trends and translate them into points of distinction for City Specialty partners.
- Manage agency and partner relationships to deliver premium execution.
- Measure marketing effectiveness and use insights to optimize future strategies and investments.
- Manage quarterly budget forecasting, planning, and tracking.
Who You Will Work With
You will be part of the Nike North America marketing organization, reporting to the Director, Sportswear Specialty Account Marketing. You will work with City Specialty Marketing and Leadership teams and cross-functional partners across Brand, Commercial, City and Regional, Sports and Entertainment, Retail Brand, Creative, and Operations.
What You Bring
- 6-8+ years of experience in brand marketing, account marketing, retail marketing, integrated marketing, or marketplace marketing.
- Bachelor's degree in Marketing or a related field, or a suitable combination of education, experience, and training.
- Passion for sport, style, and culture and their role in shaping consumer behavior.
- Experience developing and executing multi-channel marketing plans.
- Strong understanding of physical and digital ecosystems.
- Ability to influence cross-functional teams and stakeholders.
- Excellent communication, presentation, and project management skills.
- Experience managing multiple priorities in a fast-paced environment.
- Understanding of wholesale and marketplace business models.
Functional Competencies
- Creativity and Curiosity: Drive bold, insight-led ideas and listen and learn from consumers.
- Business Acumen and Results Orientation: Find effective ways to break through in multi-brand partner environments.
- Team Leadership: Build trust and confidence with teams and partners.
- Expert Communication: Inspire and lead across diverse personalities and communication styles.
- Marketing Expertise: Lead integrated marketing that targets specific consumers across account ecosystems.
NIKE, Inc. offers a generous total rewards package, a casual work environment, a diverse and inclusive culture, and opportunities for professional development. The company is an equal opportunity employer and provides accommodations throughout the interview process.