About Us
HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International N.V., the world's most international brewer. Key brands imported into the U.S. are Heineken®, Heineken® 0.0, the Dos Equis Franchise, and the Tecate Franchise.
About the Role
Lead HEINEKEN USA’s external communications function in a way that builds cultural relevance for its brands, strengthens corporate reputation, and protects the company during moments of heightened scrutiny. The role is approximately 60% focused on Integrated Brand Communications and 40% on Corporate Communications, Reputation, Executive Thought Leadership, and Crisis & Issues Management.
Key Responsibilities
- Develop and lead HEINEKEN USA’s external communications strategy across Brand and Corporate Communications.
- Lead Brand PR strategy across HEINEKEN USA’s portfolio, managing agency partners and working with Global Brand PR teams.
- Partner with Marketing and Brand teams to shape earned-first communications strategies around priority brands, innovations, partnerships, sponsorships, premium experiences, and cultural activations.
- Lead proactive Corporate Communications and reputation strategy.
- Own the annual reputation research process and translate findings into a strategic roadmap.
- Develop and manage executive thought leadership strategies for senior leaders.
- Advise the CEO, CMO, Chief Corporate Affairs Officer, and other senior leaders on reputational issues and media engagement.
- Lead Crisis & Issues Communications, including preparedness, scenario planning, response strategy, messaging, coordination, and media response.
- Serve as a key company spokesperson and oversee executive messaging and media preparation.
- Mentor and develop External Communications team members.
- Manage external PR agencies and communications partners, including budgets, performance, measurement, and KPIs.
- Maintain relationships with key media, industry organizations, and external stakeholders.
Basic Qualifications and Requirements
- Experience developing earned communications strategies for consumer brands and culturally relevant campaigns.
- Strong media relationships and experience with consumer, business, marketing, and/or trade media.
- Experience managing crisis and reputational issues.
- Experience providing strategic communications counsel to senior executives.
- Experience leading teams, agencies, and complex cross-functional programs.
- Exceptional written and verbal communications skills.
- Bachelor’s Degree.
Preferred Qualifications
Mix of agency and corporate CPG experience preferred.
Compensation and Benefits
Base Salary Range: $175,000 - $190,000 + Annual Bonus
- Medical, dental, and vision benefits
- Matching 401k plan
- 20 days paid vacation and unlimited wellness days
- $200 monthly beverage allowance
HEINEKEN USA is an equal opportunity employer. This position is not available for visa sponsorship and does not provide relocation assistance.