Data Analyst / Cibleur Marketing – CRM H/F

LCL is undergoing a major marketing transformation driven by digital acceleration and data. The CRM team coordinates the bank's commercial and relationship campaigns and develops an industrialized approach to customer relationships based on automated analysis, improved targeting and evolving CRM data architecture.

As a Data Analyst, you will transform raw data into relevant audience segments and effective actions to maximize the impact of LCL's offerings.

Missions & Responsibilities

1. Targeting and analysis

• Translate business needs into queries using SQL and campaign-management tools to segment customers and implement campaigns, including triggers, promotions and activations.
• Conduct exploratory analyses to identify new segmentation opportunities and understand customer behavior.
• Analyze post-campaign performance, including ROI and conversion rates, to identify improvement opportunities.

2. Optimization and automation

• Propose and implement optimization strategies for existing targeting, including A/B testing, predictive targeting and personalization.
• Apply an automation, documentation and maintenance approach to targeting and analyses.
• Work with technical teams to ensure data quality and accessibility.

3. Reporting and configuration

• Implement and maintain performance dashboards using data-visualization tools to communicate results and recommendations clearly.
• Act as a data reference for marketing teams, helping them define their needs and leverage the full potential of data.

What We Offer

• A strategic role at the intersection of data, marketing and IT.
• An agile, multidisciplinary environment with diverse projects.
• A comprehensive data ecosystem including UNICA, Dataiku, Big Data and Power BI.
• The opportunity to contribute to the redesign of analytical practices and CRM tools.
• Support for developing skills in emerging technologies.

Profile

• Postgraduate degree or equivalent, with a Master's degree in statistics, data science, marketing, business or engineering.
• Two to five years of experience in data marketing, data analysis, data project management or consulting.
• Strong analytical and synthesis skills, rigor and excellent written and verbal communication.
• Interest in continuous improvement, industrialization and innovation.
• Adaptability and ability to work in an agile, multidisciplinary and cross-functional environment.
• Technical skills in SQL, campaign-management tools such as Unica, Adobe or SFMC, data visualization tools such as Power BI or Tableau, Excel and PowerPoint. Dataiku knowledge is appreciated.

LCL is part of the Crédit Agricole Group and supports six million retail and business customers. All job offers are open to persons with disabilities.