Purpose of the position
This role leads the commercial draught quality agenda for Heineken Myanmar by raising outlet execution standards, embedding Perfect Serve discipline through Star Academy, reducing quality complaints, and converting superior draught experience into stronger customer advocacy, consumer satisfaction and sustainable draught business growth.
Key responsibilities
- Draught quality compliance: Improve outlet quality audit scores and ensure consistent adherence to Perfect Serve, hygiene, equipment and serving standards.
- Complaint reduction and resolution: Follow up on draught beer complaints in a timely manner, close root causes with relevant teams, and visibly reduce repeated quality issues.
- Training coverage and effectiveness: Deliver Star Academy end-to-end against the annual training plan, including outlet staff participation, training quality, certification completion and visible improvement in Perfect Serve execution at outlet level.
- Market visit and audit discipline: Complete regular market visits and audit reports with clear insights, action owners, timelines and follow-up closure status.
- POSM and outlet execution quality: Improve outlet compliance on draught-related POSM usage, maintenance, visibility, feedback collection and replacement recommendations.
- Cross-functional delivery: Coordinate effectively with Sales, Channel, Brand, Customer Service, Supply Chain and agencies to resolve quality gaps and support event execution.
Requirements
- Diploma or Bachelor's degree in Marketing, Hospitality Management, Business Administration, or a related field.
- Minimum 3–5 years’ experience in F&B, hospitality, beer industry, sales, trade marketing or customer-facing commercial roles.
- Experience in public speaking, outlet training, quality execution, beer knowledge, customer service and cross-functional coordination is preferred.
- Strong ability to gather, interpret, and translate customer insights into actionable recommendations.
- Excellence in execution with a strong focus on operational quality and consistency.
- Knowledge of channel, outlet, and customer segmentation to support targeted commercial strategies.
- Good understanding of sales operations and performance management principles.
- Strong understanding of shopper behavior, consumer trends, and channel dynamics.
- Excellent communication, presentation, and stakeholder management skills.
- Results-oriented with a proactive and customer-focused mindset.
- Ability to work effectively across different functions and adapt in a fast-paced commercial environment.
- Fluent in Myanmar and English, both written and spoken.