Main Responsibilities
- Develop annual growth strategy for the Modern Trade channel and E-Commerce based on market data and insights, delivering company volume and profitability objectives in line with portfolio strategy.
- Consolidate tailor-made Modern Trade activities in a 12-month commercial calendar, ensuring common understanding within the Commerce function and flawless execution.
- Ensure best-in-class in-store visibility of the HZB portfolio in Modern Trade.
- Develop standards and guidelines for building a relevant picture of success for the dedicated channels.
- Develop category management tactics and channel-specific action plans based on channel priorities, optimal brand and SKU mix per channel, and shopper and consumer insights.
- Develop and control, together with the Assets Manager and Visibility & Activation experts, the strategy for Modern Trade and relevant point-of-purchase solutions.
- Ensure an effective and efficient promotion strategy for Modern Trade.
- Allocate and control the budget efficiently.
Requirements
- University degree.
- Minimum 3 years of experience in the FMCG area in Sales and Marketing; Key Accounts management experience is a strong advantage.
- Promotable / High Potential and minimum Fully Meets Expectations sustained performance calibrated ratings (2025).
- In-depth understanding of consumer trends and route-to-market specifics.
- Strategic thinking with strong commercial and business understanding.
- Proven analytical and decision-making skills with a focus on results.
- Excellent planning and organizational skills, with the ability to multitask and work under pressure.
- Growth mindset, proactive attitude, and eagerness to learn.
- Excellent communication, negotiation, and influencing skills.
- Proficiency in MS Office, including Excel and PowerPoint.
- Fluency in spoken and written English.
- Clear driving license.