Channel Activation Manager - Off Trade

Location: Petaling Jaya (brewery), Malaysia

Function: Commerce

Main Responsibilities

• Translate Channel Strategy: Turn Off-Trade strategies into clear, actionable activation plans.
• Drive Brand & Portfolio Initiatives: Ensure brand and portfolio plans are effectively activated across Modern and Traditional Off-Trade.
• Manage Channel Activations: Lead end-to-end activation programmes across key channels.
• Drive Category Growth: Support initiatives that strengthen category performance and growth.
• Ensure Execution Excellence: Deliver activities on time, within budget and to the required standards.
• Deliver Commercial Objectives: Ensure activations are aligned with and contribute to overall business goals.