Business planning & Market Intelligence (PC & VAN)

Tasks

Business Planning for PC and VAN Aftersales

• Steer Mercedes-Benz Aftersales business planning and performance management.
• Define annual parts targets based on car parc development, service capacity, and strategic retail performance indicators.
• Steer NRCP planning within the MBBP cycle and deliver monthly forecasts and quarterly updates.
• Plan network capacity based on productivity, efficiency, customer retention, and workforce requirements.
• Forecast retail revenue across customer pay, maintenance, warranty, and accident business.
• Forecast partners’ parts inventory requirements in alignment with retail performance and NRCP development.
• Generate market intelligence and translate insights into actionable business measures.
• Monitor wholesale performance and derive business direction to support retail target achievement.
• Evaluate and forecast service capacity and co-develop future-oriented network formats.
• Drive continuous improvement of retail service processes, retail HR professionalization, and performance indicators.
• Steer retail profitability analysis, consulting activities, and profitability improvement measures.
• Provide management with market intelligence and operational insights for fact-based decisions.

Parts Trading

• Coach and consult dealers on the Parts Trading business.
• Encourage non-participating dealers to join the program.
• Set coaching schedules and content based on gap analysis and coaching results.
• Conduct sales force training and best-practice workshops.
• Visit dealers and meet dealer management to follow up on implementation and business goals.
• Identify dealer-specific implementation issues and business potential.
• Conduct dealer and customer visits to identify market requirements and trends.
• Monitor Mercedes-Benz and competitor parts pricing and activities.
• Define strategic actions based on market research, business analysis, and dealer feedback.
• Analyze performance and report market potential and required actions to management.

Reporting

• Ensure strategic alignment with HQ and dealer management on Aftersales priorities.
• Prepare business performance reports for management and HQ.
• Provide market intelligence and operational updates to dealer and MBK management.
• Develop short- and mid-term parts retail sales and promotion plans.
• Define strategic responses to market dynamics and communicate business implications.
• Recommend Aftersales measures in response to market developments, regulations, and customer expectations.

Mobile Service

• Steer Mobile Service business development and operational performance.
• Develop the Mobile Service vehicle strategy and support measures.
• Monitor daily, monthly, and annual Mobile Service performance.
• Develop customer access channels and support business cases for new opportunities.
• Report regularly and align with HQ on execution and governance.

Qualifications

• Bachelor’s degree or above in Business Administration, Automotive Engineering, Industrial Engineering, or a related discipline.
• At least five years of relevant experience in the automotive industry, Aftersales business, or market research.
• Premium automotive experience is advantageous.
• Experience in service center operations, retail process consulting, or network performance management is preferred.
• Strong understanding of automotive Aftersales, retail operations, and network performance management.
• Strong analytical capabilities and proficiency in management systems, including IMS and DMS such as Autoline.
• Business-level English communication skills.

Other Information

Mercedes-Benz Korea’s recruitment process consists of document screening, a personality and aptitude test, first interview, second interview, offer discussion, and final selection.

Benefits may include a mobile phone, health benefits, employee discounts, employee events, parking, a canteen or café, and good public transport access.

Contact: Kangmin Lim, kangmin.lim@mercedes-benz.com