As Brand Narrative & Writing Lead on Global Football, you’ll drive the creative strategy, ideation, and storytelling architecture behind distinct, Nike-only football campaigns. You’ll bring a deep knowledge of brilliant, attacking football to stories that evoke emotion and inspire action within a fast-paced, highly dynamic creative studio.
What You’ll Work On
- Drive campaigns from creative strategy and concept ideation through narrative architecture and writing executions across multiple channels.
- Uncover distinctive angles grounded in real athlete, sport, and product truths.
- Collaborate with multidisciplinary teams to develop creative expressions across platforms.
- Translate big creative ideas into writing that feels native across social, digital, retail, and other consumer touchpoints.
- Present creative work with confidence and clarity, articulating the thinking behind creative choices.
- Shepherd stories from concept through production against seasonal timelines.
- Stay immersed in global football, including its athletes, clubs, competitions, culture, and evolving forms.
- Shape information from multiple sources into clear, concise, on-brand stories.
- Collaborate with Narrative & Writing colleagues to explore angles, workshop lines, and build community.
Who You’ll Work With
You’ll partner with Creative Directors, Art Directors, Designers, Narrative Directors, Brand Marketing, Product and Innovation, Production and Operations, Social and Digital teams, external agencies, and creators.
What You Bring
- Deep knowledge of global football and a genuine obsession with the game, its athletes, culture, and product innovation.
- Bachelor’s degree in writing or a related field, or a suitable combination of education and experience.
- Outstanding copywriting skills and a strategic mindset.
- Agency, freelance, or in-house experience partnering with Art & Design on integrated stories across multiple platforms.
- Proven ability to drive end-to-end storytelling from creative strategy through final writing executions.
- Strong presentation skills and confidence articulating, defending, and evolving creative ideas.
- An open, collaborative mindset and ability to iterate quickly in response to feedback.
- Ability to thrive amid multiple stakeholders and shifting priorities.
- Fluency in Keynote and Figma.
This role is based on-site at Nike World Headquarters in Beaverton, Oregon. A portfolio is required for consideration.
NIKE, Inc. is an equal opportunity employer offering a generous total rewards package, a casual work environment, a diverse and inclusive culture, and professional development opportunities.