This role will oversee the implementation of Global, EM, and SEA Sponsorships (SpoMA) and Entertainment & Influencer Marketing (EIM) strategies in the Philippines. The focus is maximizing brand impact, enhancing key brand moments, and increasing Share of Search through strategic partner activations.
Purpose & Overall Relevance
adidas collaborates with top athletes, teams, events, and cultural icons to shape the future of sports and culture worldwide. The Sports & Culture Marketing team drives a global portfolio of brand partnerships. As adidas expands its brand partnerships in Southeast Asia, particularly in the Philippines, this role will lead and execute a bold strategy.
Key Responsibilities
- Partner Acquisition & Engagement: Support identifying, securing, maintaining, negotiating, and renewing partners in alignment with brand goals, global policy, and budget guidelines.
- Provide industry-leading partner activations and act as a liaison between brand partners and internal teams.
- Deliver top-tier partner service while maintaining key industry relationships.
- Activation & Performance Management: Develop and execute partner activation calendars with internal teams and SEA.
- Oversee the Philippines partner seeding program, including product ordering, seeding lists, prioritization, and reporting.
- Maximize partner amplification through campaign activities, publishing briefs, and ROI tracking.
- Monitor entitlement utilization and align consumer-facing activations across relevant teams.
- Reporting & Budget Management: Maintain partner profiles, monitor portfolio budgets, develop efficiency plans, coordinate product supply, and deliver partner reporting on time and in full.
Key Relationships
Local Brand & Channels; SEA/EM SpoMA & EIM; business units; Legal; Finance; external agencies; athletes; influencers; federations; universities; and clubs.
Knowledge, Skills, and Abilities
- Significant knowledge of the full marketing mix, including advertising, events, sponsorship, and partner management.
- Strong interpersonal, networking, influencing, analytical, business, presentation, and facilitation skills.
- Ability to provide input to and implement strategy.
- Marketing budget management experience.
- Ability to motivate employees and create a high-performing environment.
Prerequisite Knowledge and Skills
- Bachelor’s or university degree in a related field.
- Minimum of 2 years of equivalent professional experience, ideally in sports marketing and influencer marketing.
- Advanced user of Microsoft Office.
- Fluent written and spoken English.
Culture and Inclusion
adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company also emphasizes diversity, equity, and inclusion to create belonging and reflect the diversity of its consumers and communities.