Purpose & overall relevance for the organization
The Assistant Manager, Retail Operations – FRS Ops is responsible for supporting sell-out performance and operational excellence across MW customer stores. While the role does not directly own store P&L, it plays a key role in influencing store productivity and commercial health by driving disciplined retail execution, inventory management, and KPI improvement.
This position works closely with customer store management teams and internal Account Sales partners to ensure strong collaboration, alignment of sell-in and sell-out priorities, and consistent execution of retail standards and initiatives.
Key responsibilities
- Sales & KPI support: Support regional sell-out targets and LFL growth; track store-level KPIs including CR%, UPT, ATV, traffic conversion, and productivity; identify performance gaps; and participate in business reviews.
- Operational execution & store governance: Ensure execution of brand standards, SOPs, and retail initiatives; monitor merchandising, campaigns, promotions, staffing, rostering, service quality, and training follow-up.
- Inventory & trading coordination: Monitor stock turns, sell-through, and aged stock; support replenishment and allocation follow-up; provide stock feedback; and assist with markdown and sell-through initiatives.
- Customer & Account Sales collaboration: Communicate with customer branch teams and store managers, align commercial priorities with Account Sales, participate in customer workshops, and bridge HQ functions with customer stores.
- Reporting & process discipline: Prepare weekly and monthly performance reports, ensure data accuracy, follow retail governance processes, highlight risks, and identify continuous improvement opportunities.
Success metrics
- Improved store-level sell-out performance and LFL growth
- Improved CR%, UPT, and productivity indicators
- Improved inventory health and reduced aged stock exposure
- Consistent execution and compliance
- Effective collaboration with customers and Account Sales teams
Knowledge, skills & experience
- Minimum 5+ years of retail operations experience in a multinational retail environment
- Strong understanding of retail KPIs and operational drivers
- Ability to influence external partners without direct authority
- Strong communication and stakeholder management skills
- Analytical mindset with good Excel capability
- Fluent in the local language; working knowledge of English preferred
About adidas
Adidas promotes an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion in its culture and talent processes.