Purpose and overall relevance for the organization
The Assistant Manager, Retail Operations – FRS Ops is responsible for supporting sell-out performance and operational excellence across MW customer stores. The role influences store productivity and commercial health by driving disciplined retail execution, inventory management, and KPI improvement. This position works closely with customer store management teams and internal Account Sales partners to align sell-in and sell-out priorities and ensure consistent execution of retail standards and initiatives.
Key responsibilities
- Sales and KPI support: Support regional sell-out targets and like-for-like growth at store level; track and analyze KPIs including CR%, UPT, ATV, traffic conversion, and productivity; identify performance gaps and propose improvement actions; participate in business reviews with customer store managers.
- Operational execution and store governance: Ensure execution of brand standards, SOPs, and retail initiatives; monitor merchandising, campaign landing, and promotional compliance; review staffing, rostering efficiency, and service quality; support training follow-up and operational capability improvement.
- Inventory and trading coordination: Monitor stock turns, sell-through, and aged stock; support replenishment tracking and manual allocation follow-up; provide feedback to Merchandise and Account Sales teams; assist with markdown execution and sell-through improvement.
- Customer and Account Sales collaboration: Maintain communication with customer branch teams and key store managers; align commercial priorities and action plans with Account Sales; participate in customer workshops; act as an operational bridge between HQ functions and customer store teams.
- Reporting and process discipline: Prepare weekly and monthly performance reports; ensure accurate and timely reporting; follow retail governance processes; highlight operational risks and identify continuous improvement opportunities.
Success metrics
- Improved store-level sell-out performance and like-for-like growth
- Improved CR%, UPT, and productivity indicators
- Healthy inventory and reduced aged stock exposure
- Consistent execution and compliance
- Effective collaboration with customers and Account Sales teams
Knowledge, skills and experience
- Minimum 5+ years of retail operations experience in a multinational retail environment
- Strong understanding of retail KPIs and operational drivers
- Ability to influence external partners without direct authority
- Strong communication and stakeholder management skills
- Analytical mindset with good Excel capability
- Fluent in the local language; working knowledge of English preferred
Culture and inclusion
adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company is committed to diversity, equity, and inclusion and aims to build a culture of belonging that reflects the diversity of its consumers and communities.