Purpose & Overall Relevance for the Organisation
This role is responsible for the Franchise Buying of SPORTSWEAR, aligning and executing the brand’s seasonal priorities and buying strategy for Franchise Customers, and supporting them to meet OTB targets. Key deliverables include product range feedback, assortment planning, article forecasts and order plans, sales performance analysis, trading recommendations, and market trend insights.
Key Responsibilities
Pre-Season Buying & Planning
- Develop buying plans aligned with seasonal priorities, buying strategy, financial targets, market trends, and consumer insights.
- Provide proposals for pre-season buying structures based on historical sales analysis.
- Analyze articles to identify drivers of top-selling products and causes of slow-moving products.
- Provide range feedback and product requests to the business unit based on sample reviews, year-over-year comparisons, and franchise customer feedback.
- Create store-cluster assortment plans with clear product segmentation and deliver article forecasts with appropriate order depth.
- Deliver MW order plans and order guidance to franchise customers, supporting trade meeting sample reviews and order communication.
- Review franchise customer buying results and share adjustment guidance based on buying strategies and seasonal priorities.
In-Season Buying & Trading
- Provide buying plans and support order placement for in-season late-add products, and chase orders on high-performing articles.
- Work with cross-functional teams to track sell-through and product performance by franchise customer, region, and store format.
- Provide ongoing quantitative analysis of product and category performance.
- Partner with cross-functional teams to develop action steps for the next season.
Post-Season Review
- Provide insights for seasonal analysis reviews.
Knowledge, Skills and Abilities
- Solid product and merchandising knowledge.
- Passion for buying and ability to work under intense timelines.
- Strong analytical, written, verbal communication, and interpersonal skills.
- Collaborative approach and ability to build strong relationships quickly.
- Learning and self-development mindset.
- Results-oriented with strong ownership.
- Very good Excel skills and ability to develop useful models and tools preferred.
- Good presentation and PowerPoint skills preferred.
- Advanced English.
Education and Experience
Bachelor’s or advanced degree, with solid experience in the retail, FMCG, or fashion industry. Four to seven years of work experience, including at least two to three years of buying-related experience.
Company Culture
Adidas promotes an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect, with a strong commitment to diversity, equity, and inclusion.