Assistant Manager eCom Merchandising

Purpose & overall relevance for the organisation

The Assistant Manager, eCommerce Merchandising, plays a critical role in driving eCommerce growth by developing and executing strategic merchandising plans. This role ensures an optimal product assortment, stock efficiency, and seamless digital experiences to maximize sales and profitability across eCommerce channels.

Key responsibilities

Merchandising & buying strategy

• Develop and drive eCommerce merchandising strategies to optimize product assortment, pricing, and promotional planning.
• Lead Open-to-Buy (OTB) planning and collaborate with category and buying teams to align assortments with business objectives.
• Ensure timely product launches and lifecycle management, including newness, replenishment, and markdowns across all eCommerce channels.

Sales & inventory management

• Analyze sell-through, inventory performance, and product trends to maximize revenue opportunities and reduce stock risks.
• Oversee allocation, replenishment, and stock transfers between channels to optimize inventory efficiency.
• Work closely with logistics and warehouse teams to ensure smooth product flow and fulfillment.

Digital operations & optimization

• Partner with Brandsite, Platforms, and Digital Marketing teams to enhance product visibility and conversion.
• Manage pricing, promotions, and discount setups, ensuring accuracy and execution across platforms.
• Identify opportunities for process automation and system enhancements to improve operational efficiency.

Cross-functional collaboration & vendor management

• Collaborate with DTC Buying, Category Management, Supply Chain Management, Finance, and Own Retail.
• Manage third-party vendors, including eCommerce operators, packaging, and logistics partners.
• Align with regional and global teams to ensure adherence to brand guidelines and business strategies.

Knowledge, skills and abilities

• Strong eCommerce merchandising expertise with a data-driven approach.
• Excellent analytical and strategic thinking skills.
• Ability to manage complex projects and coordinate with multiple stakeholders.
• Proficiency in Microsoft Excel and data visualization tools.
• Strong communication and leadership skills.
• Passion for sports and sports fashion.

Education and experience

• Bachelor’s degree or above in Business, Marketing, or a related field.
• Minimum 5–7 years of experience in eCommerce merchandising, buying, or planning.
• Proven track record in driving online sales and inventory optimization.
• Experience working with regional or global teams in a fast-paced retail environment.
• Fluent in English and Mandarin.

Culture and inclusion

adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.