Area Business Manager

About Multi Bintang Indonesia

Multi Bintang Indonesia is a pioneer of the beer industry with more than 90 years of heritage in Indonesia. As part of The HEINEKEN Company, it brews and markets iconic brands including BINTANG, Heineken®, BINTANG Crystal, BINTANG Anggur Merah, BINTANG Arak Jeruk & Madu, Kawan Senja, and BINTANG 0.0.

About the Job

We are looking for an Area Business Manager – Bali (Rural) to lead business growth across one of our territories and accelerate business growth through strong commercial leadership, distributor partnerships, and execution excellence. This role offers the opportunity to build a winning business, develop high-performing teams, and create meaningful impact in a dynamic market.

Job Purpose and Impact

Lead sustainable growth across the territories by strengthening market execution, expanding business opportunities, and developing strong distributor and sales capabilities that drive long-term competitive advantage.

Main Responsibilities

1. Deliver Business Growth: Deliver sales, revenue, and market share targets across the area; identify growth opportunities; develop and execute area business plans.
2. Drive Excellent Execution: Ensure strong execution across channels, outlets, and sales activities; improve outlet coverage, distribution, and sales force effectiveness; monitor performance and close gaps.
3. Build Strong Distributor Partnerships: Develop high-performing distributor partnerships, strengthen distributor capability and execution standards, and align business priorities and performance targets.
4. Lead and Develop the Team: Lead, coach, and develop a high-performing sales team while building accountability, collaboration, continuous improvement, and a strong talent pipeline.
5. Grow Market Presence: Expand distribution, strengthen outlet penetration, identify local opportunities, and turn market insights into growth actions.
6. Manage Resources Effectively: Optimize people, assets, and commercial investments to deliver sustainable and profitable growth.

Candidate Criteria

• Bachelor's Degree from any discipline.
• Minimum 7 years of experience in FMCG Sales, with at least 3 years in a people leadership role.
• Strong experience in distributor management.
• Experience managing both on-trade and off-trade channels is preferred.
• Proven track record of delivering business growth, market expansion, and execution excellence.
• Experience managing geographically dispersed territories and complex route-to-market environments.
• Strong commercial acumen with the ability to balance growth, execution, and profitability.
• Demonstrated capability in coaching and developing high-performing sales teams.
• Strong stakeholder management, negotiation, and influencing skills.
• Willingness to be based in Bali.

Additional Information

Multi Bintang Indonesia embraces diversity and welcomes applications from all backgrounds. Assistance during the application process is available at [email protected]. The company will never request payment during recruitment and uses official addresses ending in @heineken.com.