Y-3 Retail Operations Manager

Purpose & Overall Relevance

Responsible for regional retail operation, sales performance, inventory health, VIP management and team development. Ensure regional target delivery, store operation standard and high-quality customer experience.

Key Responsibilities

• Regional Performance & Operation Execution: Implement national strategy and achieve regional sales, margin and operational KPIs; manage daily store operation, including VM, service, inventory, cash control and compliance; conduct regular store visits, coaching and action follow-up.
• Inventory & Stock Management: Manage regional inventory health, monitor inventory turnover, in-stock rate, sell-through and aged stock; execute stock allocation, replenishment, consolidation and clearance; ensure stock count, inventory accuracy and loss prevention; analyze stock issues and optimize stock efficiency.
• CRM & VIP Customer Management: Execute CRM and VIP management processes, maintain VIP relationships, organize regional VIP events and drive repurchase, renewal and referral.
• Data Analysis & Efficiency Improvement: Monitor sales, traffic, conversion and productivity; drive action plans and improve SOPs, tools and processes.
• Team Management & Development: Manage store managers, supervisors and retail teams; support recruitment, training, performance management and talent development.
• Training & Brand Standard: Deliver local training programs and ensure brand standards and customer experience are implemented in all stores.
• Reporting & Communication: Provide regional operation reports, reviews and action plans, and communicate with the national retail team.

Key KPIs

• Regional sales and margin achievement
• Inventory turnover, stock accuracy, aged stock control and sell-through rate
• Retail excellence and brand compliance
• VIP contribution, repurchase rate and customer satisfaction
• Staff filling rate, attrition rate and productivity
• Operational risk control

Requirements

• Bachelor’s degree or above
• 5+ years of retail operation management experience and 2+ years of regional management experience
• Experience in inventory management, store operations, CRM and VIP maintenance
• Premium fashion or sportswear retail experience preferred
• Strong store operation, team leadership, data analysis and coaching skills
• Proactive, execution-oriented and able to travel frequently
• Good English communication skills are a plus

Culture

At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity and respect. The company promotes diversity, equity and inclusion as part of its culture and talent processes.